What makes you memorable is more than what is unique about you: your brand is sourced in the value you provide to your audience, and how they see it.

In the rush to market, small business owners often let their branding fend for itself, thinking it will evolve on its own.

How do you source your brand? Identify and address the three essentials of Brand Clarity.

I am often asked, “What should a mission statement look like?”

You could think of it like this: “It’s how we do business.”

You have a vision, but that speaks to the ideal. Mission gets into the everyday. Mission Statements can be any length. You may even want to use more than one.