Lately, business owners are pondering what risk means to those who take responsibility for a business of any size. We are pleased to present the following book excerpt from The Marketing Deck by Diane A. Curran (yours truly) inside the Chapter “Stage Whispers.”

I learned early that giving the client your full attention was essential. Not only was it necessary to get the many details right, but it was the perfect way to show real respect. If you let yourself get too wound up, you’d stop listening and miss the client’s signals.

Outside-In leadership invites participation. It welcomes the power of choice. Inside-Out leadership is witness to what’s present, holding the space for new discoveries. It naturally applauds others.