Be . The Deal Is for YouUse marketing's unique power to connect with people, and present them with clear choices that compel action.
Marketing Is Personal
Marketing is personal because each human being is unique. Since today’s fancy targeting tools undermine privacy, marketers must work harder to gain permission and earn trust.
Marketing Is Primal
Survival. Security. Love. Community. Adventure. Freedom. Fun. Humanity lives within being, doing, having. Marketing messages that matter fulfill on primal needs.
Marketing Makes Waves
The ocean doesn’t send one wave onshore and call it a day. Effective marketing flows in rhythmic repetition for visibility, memorability and magnetism.
Marketing Thrives with Team Play
Bringing outside voices in for a collaborative marketing development process reveals blind spots to clarify and strengthen message appeal.