Listen first . Book Excerpt
Too often, marketing means “hard sell” not only to customers, but to business owners, solopreneurs, and marketing pro’s as well. Is there an antidote? A Book Excerpt from The Marketing Deal
Walking the Talk . Marketing Mastery for March
What makes marketing masterful enough to deserve kudos and awards? It must demonstrate and succeed at being High Performance Communication. Controversial as it may be, this month’s TMD Marketing Mastery Award must go to “March for Our Lives.”
The R Word Is RISK . Book Excerpt
Lately, business owners are pondering what risk means to those who take responsibility for a business of any size. We are pleased to present the following book excerpt from The Marketing Deck by Diane A. Curran, inside the Chapter “Stage Whispers.”
Anatomy of a Sale . Part 3
Imagine yourself focused on a very long list of tasks as you prepare to offer something to the world. What do and don’t you expect?
Anatomy of a Sale . Part 2
I promised to spill the beans on my first-ever Amazon sale, so here goes: 6 Things I Learned from my Best Seller Sales Campaign on Amazon
Anatomy of a Sale . Part 1
The modern era of book sales is a labyrinth, within a maze, all hidden within abstract puzzle pieces that come without a guiding picture.