Where have I been? As any published author will tell you, there are way too many surprises before you even launch your first book. No matter how prepared you work hard to be, it’s like your first roller coaster ride.
The all too common refrain when excited marketers work themselves ragged to launch their first online campaign or course and their worst fear happens? “I launched, and then… crickets. Aargh.” Here’s how to protect yourself.
Apply a little Clickity vs. Clunkety testing to your own marketing, at any stage, to better identify strengths and weaknesses in message, perceived value, and more.
Here’s where the Listening part of this Diary comes in. It’s cautionary tale time.
This week’s Night Owl edition of Diary of a Launch ponders whether there are any shortcuts to spending this much time on a Launch & the two supports you’ll need.
A dear friend said that with the Internet, “There is no longer any excuse for an unanswered question.” Here’s how I solve it when I want to escape from the fear that I have nothing to write, and a deadline looms.