This Book Excerpt asks an unusual question: Can you be both an Outside-In and Inside-Out leader? Consider what leadership means and how it supports your brand authority.
Lately, business owners are pondering what risk means to those who take responsibility for a business of any size. We are pleased to present the following book excerpt from The Marketing Deck by Diane A. Curran, inside the Chapter “Stage Whispers.”
Words have so much power in our lives. Recalling certain words can transport us emotionally to the way we felt when they came alive in us for the first time, grafting themselves into our very essence.
Cloud the Issue. Cloud Nine. Cloud Computing? In business, and especially in marketing communications, it’s essential to be clear. Your audience wants to know… and quickly! Your words and meaning cannot be cloudy.