This Book Excerpt asks an unusual question: Can you be both an Outside-In and Inside-Out leader? Consider what leadership means and how it supports your brand authority.
Is revolution always in the offing? In in honor of #BastilleDay, we consider the modern impulses in #marketing and #communications, with 6 tasks essential to making a message succeed… or disrupt!
Too often, marketing means “hard sell” not only to customers, but to business owners, solopreneurs, and marketing pro’s as well. Is there an antidote? A Book Excerpt from The Marketing Deal
Lately, business owners are pondering what risk means to those who take responsibility for a business of any size. We are pleased to present the following book excerpt from The Marketing Deck by Diane A. Curran, inside the Chapter “Stage Whispers.”
Last year The Marketing Deal selected 12 companies to receive our Marketing Mstery designation. Here is proof this company is still at it, making marketing waves to make their presence known. Consumer drift? Not in their vision.
We are thrilled to be the very first sponsor of a growing presence on Internet Radio and iTunes Podcasts. The Change Book Radio Show has become a growing presence on air for two years, nearing the 100 episode mark, with much, much more to come.