Words have so much power in our lives. Recalling certain words can transport us emotionally to the way we felt when they came alive in us for the first time, grafting themselves into our very essence.
Cloud the Issue. Cloud Nine. Cloud Computing? In business, and especially in marketing communications, it’s essential to be clear. Your audience wants to know… and quickly! Your words and meaning cannot be cloudy.
You perches at the top of the smartest power word lists, because anyone making a sales offer that mentions “you” signals at least a willingness to honor the value of listening and connecting to communicate.
Free is a naturally compelling word. Often followed by an exclamation point. As if it weren’t exciting enough by itself. It shows up on all the lists of marketing power words. Who doesn’t like free?