#PasswordsMatter Every Day
On average 30,000 new websites are hacked every day. — Forbes • Hackers steal 75 records every second. — Breach Level Index • These are just two statistics that hint at how many security issues there are online these days.
Leadership: Inside Out or Outside In? Book Excerpt
This Book Excerpt asks an unusual question: Can you be both an Outside-In and Inside-Out leader? Consider what leadership means and how it supports your brand authority.
Market Disruption, Bastille Day Edition
Is revolution always in the offing? In in honor of #BastilleDay, we consider the modern impulses in #marketing and #communications, with 6 tasks essential to making a message succeed… or disrupt!
Listen first . Book Excerpt
Too often, marketing means “hard sell” not only to customers, but to business owners, solopreneurs, and marketing pro’s as well. Is there an antidote? A Book Excerpt from The Marketing Deal
Stores Close to Open a Conversation . Marketing Mastery in May
Imagine a moment that triggers more than 11 million video views at viral speed, making one store manager’s appalling decision a defining moment for your highly public business.
Going My Way? Marketing Mastery in April
Travel conjures up far away places and exotic adventures in our imaginations, yes? Who are we choosing for Marketing Mastery in the realm of “everyday” travel bliss? Read on!