On average 30,000 new websites are hacked every day. — Forbes • Hackers steal 75 records every second. — Breach Level Index • These are just two statistics that hint at how many security issues there are online these days.
This Book Excerpt asks an unusual question: Can you be both an Outside-In and Inside-Out leader? Consider what leadership means and how it supports your brand authority.
Is revolution always in the offing? In in honor of #BastilleDay, we consider the modern impulses in #marketing and #communications, with 6 tasks essential to making a message succeed… or disrupt!
Too often, marketing means “hard sell” not only to customers, but to business owners, solopreneurs, and marketing pro’s as well. Is there an antidote? A Book Excerpt from The Marketing Deal
Imagine a moment that triggers more than 11 million video views at viral speed, making one store manager’s appalling decision a defining moment for your highly public business.
Travel conjures up far away places and exotic adventures in our imaginations, yes? Who are we choosing for Marketing Mastery in the realm of “everyday” travel bliss? Read on!