Ever wonder why the word “DEAL” can have such a loaded meaning? Well, that’s because there’s another word lurking around the edges that is also quite charged.
For the business owner, starting up can really feel like mud, dust and riptide challenges. We want to start fast, yet remember the caution that “the race is not to the swift…”
What does it take to make brainstorming work? A smart group recognizes that editing and judging is not the purpose of brainstorming. It’s sooo tempting.
When you have less than a minute to connect in a fast paced networking venue, can you make an impact? Yes! What you need to do is be prepared with two critical concepts.
Cloud the Issue. Cloud Nine. Cloud Computing? In business, and especially in marketing communications, it’s essential to be clear. Your audience wants to know… and quickly! Your words and meaning cannot be cloudy.
You perches at the top of the smartest power word lists, because anyone making a sales offer that mentions “you” signals at least a willingness to honor the value of listening and connecting to communicate.