Who knew the “World’s Best Veggie Burger” was waiting in my supermarket freezer? My pursuit of a truly outstanding veggie burger has been a decades-long journey. Imagine my surprise when I came across Hilary’s very bold claim of “World’s Best Veggie Burger.”
If business is personal— and it is— then marketing must be personal to work at its best.
Cue the Girls Scouts, who tells us “Be Prepared” … and we proudly select our very first monthly winner of the new TMD Marketing Mastery Award.
I am often asked, “What should a mission statement look like?” Business owners can go online and see everything from snappy slogans, to lengthy step-by-step services lists, or even guarantee policies positioned as mission statements.
What makes you memorable is more than what is unique about you: your brand is the value you provide. In the rush to market, small business owners often let their branding fend for itself, thinking it will evolve on its own.
Recent news about the economic success and benefit to Los Angeles of the Pacific Standard Time art exhibit highlights the magnetism of art and ideas for business owners.
It is such an honor to support wonderful small business owners with heartfelt branding, as we did for the very dedicated Melissa Cotter.