For the business owner, starting up can really feel like mud, dust and riptide challenges. We want to start fast, yet remember the caution that “the race is not to the swift…”
What does it take to make brainstorming work? A smart group recognizes that editing and judging is not the purpose of brainstorming. It’s sooo tempting.
Cloud the Issue. Cloud Nine. Cloud Computing? In business, and especially in marketing communications, it’s essential to be clear. Your audience wants to know… and quickly! Your words and meaning cannot be cloudy.
You perches at the top of the smartest power word lists, because anyone making a sales offer that mentions “you” signals at least a willingness to honor the value of listening and connecting to communicate.
Do we we like Budgeting any better in the digital age? Not really. Is there a simple way to take baby steps to “Stay on Budget,” that business owners won’t see as severely cramping their style from minute one? Yes, here are two.
Gosh that’s a lot of letters. 12 letters and 4 syllables to be exact. Isn’t there an easier way to say perseverance? “Stick-to-it-iveness” is a bit more upbeat, or even “tenacity” sounds a bit snappier.
Which one of these thoughts bubble up first when you think of money? Money is the root of all evil. Money doesn’t grow on trees. Very few of us make it through childhood without a whole passel of these handy dandy catchphrases burrowing deep into our psyche.
You all know the power of words. Sometimes they startle. Other times they soothe. They turn off, or turn on, a person’s desire to hear more. What word is often magnetic?
How many times have any of us, even all of us, blathered on and on, completely unaware of the glaze building in our audience’s eyes and minds? Or, aware, but unable to stop ourselves?
Curiously, I hear the same complaints about Mondays from business owners as I do from employees. It’s a bit strange, because as business owners, we really do have the discretion and power to create what we want.
Free is a naturally compelling word. Often followed by an exclamation point. As if it weren’t exciting enough by itself. It shows up on all the lists of marketing power words. Who doesn’t like free?