Apply a little Clickity vs. Clunkety testing to your own marketing, at any stage, to better identify strengths and weaknesses in message, perceived value, and more.
Here’s where the Listening part of this Diary comes in. It’s cautionary tale time.
This week’s Night Owl edition of Diary of a Launch ponders whether there are any shortcuts to spending this much time on a Launch & the two supports you’ll need.
As you enjoy the rare year when Independence Day actually does fall on a Monday, I invite marketers to consider that a good story is what’s needed for “virility.”
A dear friend said that with the Internet, “There is no longer any excuse for an unanswered question.” Here’s how I solve it when I want to escape from the fear that I have nothing to write, and a deadline looms.
Do we we like Budgeting any better in the digital age? Not really. Is there a simple way to take baby steps to “Stay on Budget,” that business owners won’t see as severely cramping their style from minute one? Yes, here are two.
What has this first full week of my 2-fold launch been like? I’ve run the gamut of emotions, from exhilaration to meltdown to steaming ahead to you name it. Here is post #2 in the weekly series.
The Diary of a Launch will be 14 Wednesday posts in our 100 Day Deal. This first post is about adventures in getting going; what is it like to prepare for launching not 1, but 2 new ventures at once.
Gosh that’s a lot of letters. 12 letters and 4 syllables to be exact. Isn’t there an easier way to say perseverance? “Stick-to-it-iveness” is a bit more upbeat, or even “tenacity” sounds a bit snappier.