Word Today . Start

Word Today . Start

For the business owner, starting up can really feel like mud, dust and riptide challenges. We want to start fast, yet remember the caution that “the race is not to the swift…”

Word Today . Cloud

Word Today . Cloud

Cloud the Issue. Cloud Nine. Cloud Computing? In business, and especially in marketing communications, it’s essential to be clear. Your audience wants to know… and quickly! Your words and meaning cannot be cloudy.

Word Today . You

Word Today . You

You perches at the top of the smartest power word lists, because anyone making a sales offer that mentions “you” signals at least a willingness to honor the value of listening and connecting to communicate.

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