The all too common refrain when excited marketers work themselves ragged to launch their first online campaign or course and their worst fear happens? “I launched, and then… crickets. Aargh.” Here’s how to protect yourself.
Apply a little Clickity vs. Clunkety testing to your own marketing, at any stage, to better identify strengths and weaknesses in message, perceived value, and more.
Here’s where the Listening part of this Diary comes in. It’s cautionary tale time.
This week’s Night Owl edition of Diary of a Launch ponders whether there are any shortcuts to spending this much time on a Launch & the two supports you’ll need.
As you enjoy the rare year when Independence Day actually does fall on a Monday, I invite marketers to consider that a good story is what’s needed for “virility.”